Is AI the future of the creative industry?2023-01-19T15:40:46+00:00

Project Description

IS AI THE FUTURE OF THE CREATIVE INDUSTRY?

Is AI the future of packaging design?

Here at proper! we're an open minded bunch, and we love to explore new technologies and software that might help us work smarter... Recently, there has been much discussion about the use of AI in the creative community, particularly regarding how resources such as DALL·E and ChatGPT could impact the creative industry, both positively and negatively. To gain a deeper understanding of these resources, we asked the bots themselves to explain what they are, how they work, and to answer some common questions.

All of the below answers come directly from ChatGPT and the image accompanying this article was created by Midjourney in response to our topic.

Let's ask the bots!

How does AI in general fit into the creative industry?2023-01-19T14:57:35+00:00

AI can fit into the creative industry in a number of ways, such as:

  • Content creation: AI can be used to generate text, images, music, and videos. This can be useful for tasks such as writing scripts, composing music, or creating digital art.
  • Content curation: AI can be used to analyse and curate large amounts of content, such as selecting the best images for an advertisement or recommending the most relevant videos to a user.
  • Automation: AI can be used to automate repetitive tasks, such as colour grading videos or transcribing audio.
  • Personalisation: AI can be used to create personalised content, such as recommending music or movies based on a user’s preferences.
  • Predictive analytics: AI can be used to predict what users will enjoy and respond to, which can be used to inform creative decisions.
  • Assistance: AI can be used to assist human creators, such as providing suggestions for lyrics or melodies, or helping with editing and post-production tasks.
How do image based AI programs like Midjourney, DALL·E and Stable Diffusion work and what can they offer to creatives?2023-01-19T14:59:20+00:00

Midjourney, DALL·E, and Stable Diffusion are all image-based AI programs that can fit into the creative industry in different ways.

  • Midjourney is a neural network-based program that can generate images from text descriptions. This can be useful for tasks such as creating storyboards for animation or visualising characters and settings for a book or movie.
  • DALL·E is a program that can generate images from text prompts, it can be useful for tasks such as creating illustrations for children’s books or creating visual concepts for advertising.
  • Stable Diffusion is an AI-based program that can generate new images from existing images. It can be used to modify images or create new variations of them, this can be useful for tasks such as creating new product designs, or creating new artworks.

In general, these AI programs can provide new ways for creative professionals to generate visual content and can also be used to automate certain tasks, such as creating illustrations, or generating visual concepts for advertising.

How do you see ChatGPT working within the creative industry?2023-01-19T14:55:18+00:00

ChatGPT is a large language model that can be used in a variety of ways within the creative industry. Some examples include:

  • Content creation: ChatGPT can be used to generate text, such as scripts for movies, TV shows, and video games, as well as lyrics for songs and poetry.
  • Automation: ChatGPT can be used to automate repetitive tasks, such as writing product descriptions, summaries, and captions.
  • Personalisation: ChatGPT can be used to create personalised content, such as writing personalised messages in greeting cards or customised product recommendations.
  • Predictive analytics: ChatGPT can be used to predict what users will enjoy and respond to, which can be used to inform creative decisions.
  • Assistance: ChatGPT can be used to assist human writers, such as providing suggestions for word choice and structure or helping with editing and proofreading tasks.
  • Summarisation: ChatGPT can be used to summarise long text, such as news articles or research papers, making it more readable and accessible for a wider audience.
  • Generative content: ChatGPT can be used to generate creative content like stories, jokes, and jokes, which can be used in creative projects such as video games, social media, and entertainment.

In general, ChatGPT can be a powerful tool for creative professionals to generate and edit text, assist with research and writing tasks, and automate repetitive tasks.

Do powerful AI tools such as ChatGPT pose a legitimate threat to mankind?2023-01-19T15:00:56+00:00

ChatGPT is a powerful AI tool that can generate human-like text, but it does not pose a legitimate threat to mankind. It is a tool created by humans for humans to use, and it is ultimately controlled by the humans who use it.

However, it is important to consider the ethical implications of using AI tools like ChatGPT, particularly in terms of the potential for misuse or abuse. For example, it could be used to spread misinformation or propaganda, or to impersonate real people online. Additionally, AI-generated content can be difficult to distinguish from human-generated content, which could lead to confusion or mistrust.

It is important to continue to develop and implement guidelines and regulations for the use of AI tools like ChatGPT, to ensure that they are used ethically and responsibly. It is also important to educate the users on how to use the tools correctly and to detect fake content.

Overall, it is not ChatGPT itself that poses a threat to mankind, but the way it is used, and the way it is integrated into society.

Finally let’s lighten the mood, can you tell me a design based joke?2023-01-19T12:37:08+00:00

Sure, here’s a design based joke:

Why did the designer bring a ruler to the party?

They wanted to make sure he had a good time, but not too good of a time… They wanted to keep it within the lines.

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