Project Description

PAPER, CARTON, POUCH – VARIABLE SAMPLE DROP

HP INDIGO 25K

CREATIVE DESIGN

DIGITAL PRINT

VARIABLE DATA PROJECT

CHALLENGE

Now, it’s not every day you get invited to Barcelona for a tour around HP’s playground aka HP Graphics Experience Centre so that they can show off some of their new toys, specifically the new HP Indigo 25K Digital Press, the centrepiece of the digital pouch factory.

Our invitation came with two requests, firstly would we be willing to share some of our experiences working with HP digital presses over the years with invited guests, HP customers and potential future customers?

☑️ Obviously we were happy to do so, any chance to show-off!

Secondly, after the trip could we put together a personalised sample pack for the guests, showcasing the quality, versatility and speed of HP’s digital presses, across pouches, cartons and thank you letters, oh and can it adhere to the brand new HP brand guidelines?

☑️ Challenge accepted!

HP Indigo Digitally printed variable sample packs, including pouches, cartons and letters.

...So fulfil the brief we created a set of unique seed files and designs inspired by the magnificent buildings in Barcelona, and the shapes and textures synonymous with Antoni Gaudí.

With the help of HP Smartstream technology we were then able to produce a bespoke, personalised design for each guest, which carried through from the outer box, to the inner pouches and thank you letter.

RESPONSE

When in Barcelona... It would be rude not to take inspiration from the impressive architecture that surrounds the city.

RESPONSE

When in Barcelona... It would be rude not to take inspiration from the impressive architecture that surrounds the city.

HP Indigo Digitally printed variable sample packs, including pouches, cartons and letters.

...So fulfil the brief we created a set of unique seed files and designs inspired by the magnificent buildings in Barcelona, and the shapes and textures synonymous with Antoni Gaudí.

With the help of HP Smartstream technology we were then able to produce a bespoke, personalised design for each guest, which carried through from the outer box, to the inner pouches and thank you letter.

"We really wanted a design that would stand out and be admired upon opening and the team at proper! didn't fail to deliver!

We wanted it all... A design to tie in with our Barcelona demo centre, Completely unique and personalised packaging, To make use of HP Indigo mosaic software, The design to carry across both pouch and carton, Sustainable packaging, All whilst hitting our (very tight!) brand guidelines.

Working with Dan & Terry is always a pleasure and their level of professionalism is exceeded only by their creativity.

Safe to say, the samples landed and made a great impact in the marketplace and we were overwhelmed with the feedback! They will even be presented at our demo centres in Barcelona and Israel too! I look forward to working with them again for out next project.

EMMA WINTON, HP Indigo

  • proper! 3D of HP Indigo digitally printed pouch for Simon
  • proper! 3D of HP Indigo digitally printed pouch for Karl
  • proper! 3D of HP Indigo digitally printed pouch for Justin
  • proper! 3D of HP Indigo digitally printed pouch for Malcolm
  • proper! 3D of HP Indigo digitally printed pouch for John

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