Project Description

Fold Hill Foods Ltd

CHEWDLES.

3D VISUALS

Brand Strategy & Design

PRODUCT PHOTOGRAPHY

CHALLENGE

Fold Hill Foods Ltd approached us looking for a complete re-imagining of their existing Chewdles brand, A much loved brand that had remained unchanged for many years. The brief called for a bold, new, β€˜modern’ look for Chewdles tasty dog treats without losing the essence and playfulness of the existing range.

3D render of Chewdles Springy Chicken Bites

RESPONSE

We felt it was important for the re-brand to retain Chewdles sense of humour, at the same time also present a cleaner, more refined aesthetic. The new packs, whilst bright and punchy feature appetising product photography and clear messaging, “Tasty dog treats made with natural colours and flavours, and enriched with extra vitamins and minerals.”

RESPONSE

We felt it was important for the re-brand to retain Chewdles sense of humour, at the same time also present a cleaner, more refined aesthetic. The new packs, whilst bright and punchy feature appetising product photography and clear messaging, “Tasty treats made with natural colours and flavours, and enriched with extra vitamins and minerals.”

3D render of Chewdles Springy Chicken Bites

“Dan & Terry have been an absolute pleasure to work with. From taking the time to really understand our brief and vision, through to execution of the design and collaborating with our printers. We know that balancing a creative brief with strict costings can be a challenge, but the Proper! team certainly delivered the results. We look forward to working with them on many future projects.”

KATE TARRANT, Chewdles

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