feel the benefits of organic, cold-pressed

BRAND REFRESH

PACKAGING DESIGN

MULTI-LANGUAGE ARTWORK

Castorvida™ Organic Castor Oil

Castorvida™ Organic Castor Oil

Project Summary

This project focused on refreshing the existing branding for Castorvida, elevating their packaging design to a more premium level. The key challenge was to enhance the brand’s aesthetic without alienating their established customer base. This involved a careful review of their current branding elements, including logo design and physical packaging, to identify areas for improvement. A key component of this was the packaging design itself, which needed to reflect this enhanced level of premium quality. This exploration included considering new colour options for the packaging, as well as more legible and sophisticated font choices. The goal was to create a more sophisticated and impactful brand presence through a refined packaging design and a subtle branding refresh, ensuring a seamless transition for existing clients while attracting new ones. This also meant careful consideration of any necessary artwork updates to ensure proper consistency across all branding materials.

Want to learn more about how we elevate your brand?

Proper! offer a great service, no matter what project I send their way, whether it be small artwork amends or creative design from scratch. Having worked with them on many projects, I couldn’t recommend a better agency who are creative, supportive and truly know how to create artwork to spec, for printed packaging.

KATHRYN GOLDSMITH, Ultimate Digital