At time of writing Mackie’s crisps are being rebranded as Taylors following a recent buyout, this news got some in the studio reminiscing about the work we have done with Mackie’s over the years, work that we would like to share with you here…
Our trip down memory lane starts in February 2011 with our current Creative Director – Dan Heaford, then a mere Junior Designer working at 10D Creative Ltd in his first role since graduating Hull School of Art and Design (HSAD) earlier that year.
Taylors Welsh crisps branding
Under the careful watch of the studio manager Dan was tasked with creating concepts for a Welsh variant of Mackie’s crisps to be named Taylors Welsh crisps. This new brand was required to have synergy with the look and the feel of Mackie’s, to evoke heritage and most of all be unmistakably Welsh 🏴.
Mackie’s crisps brand refresh
Impressed by our work on Taylors Welsh crisps, Mackie’s soon got back in touch and ask if Dan could have a look at refreshing the Mackie’s crisp hero range. They were looking to add new flavours and improve upon existing recipes so saw this the perfect opportunity to refresh their existing packaging.
Dan has a particularly fond memory of working on this project, “I vividly remember walking down the snack aisle at the (big) Tesco in town and seeing the range of Mackie’s crisps that I had designed there on the shelf, this was the first time that I’d seen something I’d created for sale in a retail environment, you always remember your first… it was a very proud moment”.
Next up, Ridge Cut
The next range in development for Mackie’s was to be their deep Ridge Cut, which similarly to Taylors Welsh crisps needed branding and packaging designing from scratch. This time with a full range of flavours Dan wanted to be more colourful, dedicating time to getting the perfect palette to make each pack stand out on shelf, Dan recalls, “From a distance I wanted consumers to be able to know it was Ridge cut by the shaped aperture and be able to tell the flavour from it’s unique identifying colour”.