Are Proper Logo Designers a Dying Breed in the Age of AI?

We need your help to compete with AI logo generators! In the same way that you might deliberately use the manned checkouts at the supermarket instead of the self-scanning ones, we're asking you to consider the personal touch. After all, it's about safeguarding someone's job and getting a unique design.

"Unexpected logo in the bagging area."

This is your brand we're talking about, and your logo should be as unique as you are, not just the result of a predictable algorithm. The whole point of branding is to find that special something that not only says what you're about but goes beyond being just a logo and becomes the cornerstone of a much larger brand architecture. A proper. graphic designer can help you push boundaries and make your own rules so that your brand works across all media.

The Price of Quality

For start-ups, a big budget for a logo isn't always an option. So, when they search online and find so many sites offering the service for free, it's no surprise that their heads are turned. These days, AI tools offer a seemingly effortless way to generate a logo in seconds. But while AI can be a great tool for a designer, it can't match the human eye for detail or the human mind for understanding the true meaning and feeling behind a brand.

A logo created by a designer is not just a bunch of lines and colours. It’s an idea, a feeling, and a story. A good logo designer understands the psychology of colour, the nuances of typography, and the importance of a brand's narrative. They take the time to listen to your story, understand your vision, and translate it into a visual identity that is both memorable and meaningful. An AI, on the other hand, simply processes data and generates an output based on pre-existing patterns.

We at proper. are sympathetic to start-ups, having been there ourselves, we know what it's like. We know that initial branding is often the start of a longer journey, and we'll support you as much as possible to get your brand over the first hurdles and on the right track.

So, being there right at the beginning might not get the big money rolling in our eyes, but who knows what the future will bring? Our job is to make sure the client gets the logo they want, but also that the brand has been given the time, thought, and consideration it deserves. AI logo generators might be clever, but the word artificial seems to resonate for all the wrong reasons. There’s no substitute for a proper. thoughtful design process.

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