We specialise in branding & design for packaging

ABOUT

built on ideas and creativity

We are an independent creative agency where creative flair meets technical expertise. We bring a wealth of experience in design to every project, with a particular focus on all aspects of packaging design, backed by in-depth knowledge of print and artwork production.

We specialise in branding and design for packaging, ensuring your product stands out on the shelf. Whether you’re an ambitious start-up, a global leader or somewhere in between, you can be confident that we know what we’re doing when it comes to your brand.

We do things, proper.

we take pride in our work

How many characters is this: "Sharp Iris and RB partnered in 2014 to create customised Durex products in China, offering 80,000+ design options.A customised artwork featuring detailed illustrations created specifically for this Durex campaign
Durex™ | Customised protection

design | VDP

RAZE | Conscious shopping

artwork | design

KitKat® | Share a break

project management | VDP

BeatBites range of 100% natural snacks featuring HettyBeatBites 100% natural snacks now stocked in WHSmith stores
BeatBites™ | A boost from nature

packaging design |  web design

Whey Box - Letter box friendly e-commerce postal box.Whey Box - Sample of single serving sachet range.
Whey Box | Subscription powders

3D | e-commerce design

HP Digitally printed variable sample packs
HP Indigo | 25K digital press showcase

packaging design | VDP

Ultimate Group branding card created by Proper Creative Ltd
UG | Cohesive group branding

brand guidelines | logo design

Mackies of Scotland-rangeCreated by proper! this image features the Mackie's of Scotland logo along with the Mackies's Potato Crisps, Mackie's Ridge Cut and Mackie's Popcorn logos and packets of Taylors Welsh Potato Crisps and Mackie's Mince Pie flavoured Popcorn
Mackies® | Heritage of snacking

artwork | packaging design

we take pride in our work

perception is everything

What people think about us matters. Going above and beyond for our clients is what sets us apart.
But don’t just take our word for it… ask around or check our ⭐️⭐️⭐️⭐️⭐️ reputation on google!

“I was so pleased get a recommendation for the guys at proper! and they haven’t disappointed. Dan and Terry collaborate in such a seamless way that they feel like an extension of your in-house marketing team. They take the time to understand your brand, and go above and beyond to produce the best designs possible. What I especially love is that they bring ideas to the table too so you’re never short of something new!”

RACHEL LOWREY, Pangea Inc

“I worked with the guys at proper! this year on a rebrand project, they were amazing and helped make our rebrand transition really smooth and easy! I would 100% recommend them for any design, website creation, social media creation, brand messaging and much much more!

Thanks again!”

“Dan & Terry have been an absolute pleasure to work with. From taking the time to really understand our brief and vision, through to execution of the design and collaborating with our printers. We know that balancing a creative brief with strict costings can be a challenge, but the proper! team certainly delivered the results. We look forward to working with them on many future projects.”

KATE TARRANT, Fold Hill Foods Ltd

“Proper Creative Ltd are one of the best companies we have ever worked with. They were recommended to us and we can see why. Dan and Terry are friendly and professional. They think of every last detail, make amazing recommendations that truly bring your design to life. They also work great with third parties so we didn’t have to worry about being the middleman. If you are looking for the best designers then this truly is the company to work with. Thanks Dan and Terry for everything!”

NIAMH MORRIS, Treat Yo' Self

“proper! offer a great service, no matter what project I send their way, whether it be small artwork amends or creative design from scratch. Having worked with them on many projects, I couldn’t recommend a better agency who are creative, supportive and truly know how to create artwork to spec, for printed packaging.”

KATHRYN GOLDSMITH, Ultimate Digital

“All the work that we have experienced from Terry has been excellent! We are so pleased with the outcome of our packaging design. Efficient and if we wanted any changes, it wasn’t an issue. We would definitely come back to use proper! again.”

HETTY BUCHNER, Beat Bites Ltd
“proper! offer a great service, no matter what project I send their way, whether it be small artwork amends or creative design from scratch. Having worked with them on many projects, I couldn’t recommend a better agency who are creative, supportive and truly know how to create artwork to spec, for printed packaging.”
KATHRYN GOLDSMITH, Ultimate Digital
“Dan & Terry have been an absolute pleasure to work with. From taking the time to really understand our brief and vision, through to execution of the design and collaborating with our printers. We know that balancing a creative brief with strict costings can be a challenge, but the Proper! team certainly delivered the results. We look forward to working with them on many future projects.”
KATE TARRANT, Fold Hill Foods Ltd
“Proper Creative Ltd are one of the best companies we have ever worked with. They were recommended to us and we can see why. Dan and Terry are friendly and professional. They think of every last detail, make amazing recommendations that truly bring your design to life. They also work great with third parties so we didn’t have to worry about being the middleman. If you are looking for the best designers then this truly is the company to work with. Thanks Dan and Terry for everything!”
NIAMH MORRIS, Treat Yo' Self
“All the work that we have experienced from Terry has been excellent! We are so pleased with the outcome of our packaging design. Efficient and if we wanted any changes, it wasn’t an issue. We would definitely come back to use proper! again.”
HETTY BUCHNER, Beat Bites Ltd