Project Description

CUTTING EDGE FLEXIBLE PACKAGING SOLUTIONS

UG BRANDING.

DIGITAL PRINT

LOGO DESIGN

REBRANDING

CHALLENGE

Ultimate Packaging and its subsidiaries Ultimate Digital and Sharp Iris were all part of a single overall offering of high quality flexible packaging solutions, yet their identities didn’t quite sit together. These three companies needed to be unified in some way, and so Ultimate Group was formed. Our job was to create a grown up brand for the group that reflected the quality of the offering, whilst still allowing each company to retain its er… inner tiger?

UG Ultimate Group primary and secondary logo

RESPONSE

The tiger, being synonymous with Ultimate for decades had to stay in some form, so it was decided that the new UG brand could be the common denominator and the existing logos and their associated colours could continue to be used alongside it.

The striking yet simple UG logo could be used in a number of ways both separately and coupled with the Ultimate Group type.

The new branding would be used across many areas of the business, including but not limited to flexible packaging solutions.

RESPONSE

The tiger, being synonymous with Ultimate for decades had to stay in some form, so it was decided that the new UG brand could be the common denominator and the existing logos and their associated colours could continue to be used alongside it.

The striking yet simple UG logo could be used in a number of ways both separately and coupled with the Ultimate Group type.

UG Ultimate Group primary and secondary logo

"Proper! offer a great service, no matter what project I send their way, whether it be small artwork amends or creative design from scratch. Having worked with them on many projects, I couldn’t recommend a better agency who are creative, supportive and truly know how to create artwork to spec, for printed packaging.”

KATHRYN GOLDSMITH, Ultimate Digital

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