Watershed Packaging challenged us to showcase digital print’s potential with a bang, needing eye-catching, technically impressive sample cans.

Our answer: a vibrant mosaic pattern, printed on 50,000 unique cans using variable data! Each can boasted bold colours, delicate lines, individual serial codes, and intricate white ink patterns – all seamlessly printed on the HP Indigo 20000, resulting in a mesmerisingly diverse collection.

From subtle variations to dramatic shifts, each can was a testament to digital print’s power.