UK MADE. THIRD PARTY TESTED. FAMILY RUN. VEGAN.
branding
packaging design
artwork
itmushbegood - Mushroom Superblends.
itmushbegood – Mushroom Superblends.
Project Summary
proper. developed a comprehensive brand and packaging solution for itmushbegood, a family-run UK startup, launching four functional mushroom superblends in the competitive wellness market. Leveraging an existing logo, we created a distinctive, “tongue-in-cheek”, natural, and Nordic-inspired brand identity, highlighting their commitment to high-quality, UK-made, vegan ingredients and third-party testing. Packaging designs were tailored to each product’s specific benefits – CLARITY (focus, energy), PAUSE (menopause support), UNWIND (immunity, memory), and ROAR (100% Lion’s Mane extract) – targeting specific demographics. We delivered 3D renders and print-ready artwork, ensuring a cohesive and premium brand experience, reinforcing itmushbegood‘s mission to change the world one mushroom at a time.
“We partnered with proper. for our packaging design needs, and they exceeded all expectations. The team demonstrated remarkable agility, adapting quickly to our feedback and market changes. Their innovative approach gave our products a distinct competitive edge, while their creative vision perfectly captured our brand essence. Highly recommend for any supplement company looking for packaging that stands out!”
ROISIN McGOWAN, itmushbegood
