PAPER, CARTON, POUCH – HP Indigo SHOWCASE
CREATIVE DESIGN
DIGITAL PRINT
VARIABLE DATA PROJECT
HP Indigo 25K.
HP Indigo 25K.
Project Summary
As a HP creative partner Proper Creative Ltd (proper.) were invited to Barcelona to tour HP’s new digital pouch factory and learn about their latest printing technology. We were also asked to put together a personalised sample pack for the guests, showcasing the quality, versatility and speed of HP’s digital presses. We took inspiration from the impressive architecture of Barcelona and created a set of unique designs inspired by Antoni Gaudí. Using HP Smartstream technology, we were able to produce bespoke, personalised designs for each guest.
“We really wanted a design that would stand out and be admired upon opening and the team at proper! didn’t fail to deliver! We wanted it all… A design to tie in with our Barcelona demo centre, Completely unique and personalised packaging, To make use of HP Indigo mosaic software, The design to carry across both pouch and carton, Sustainable packaging, All whilst hitting our (very tight!) brand guidelines.
Working with Dan & Terry is always a pleasure and their level of professionalism is exceeded only by their creativity.
Safe to say, the samples landed and made a great impact in the marketplace and we were overwhelmed with the feedback! They will even be presented at our demo centres in Barcelona and Israel too! I look forward to working with them again for ouR next project.”
EMMA WINTON, HP Indigo
