Fold Hill Foods Ltd
CHEWDLES.
3D VISUALS
Brand Strategy & Design
PRODUCT PHOTOGRAPHY
CHALLENGE
Fold Hill Foods Ltd approached us looking for a complete re-imagining of their existing Chewdles brand, A much loved brand that had remained unchanged for many years. The brief called for a bold, new, ‘modern’ look for Chewdles tasty dog treats without losing the essence and playfulness of the existing range.
RESPONSE
We felt it was important for the re-brand to retain Chewdles sense of humour, at the same time also present a cleaner, more refined aesthetic. The new packs, whilst bright and punchy feature appetising product photography and clear messaging, “Tasty dog treats made with natural colours and flavours, and enriched with extra vitamins and minerals.”
RESPONSE
We felt it was important for the re-brand to retain Chewdles sense of humour, at the same time also present a cleaner, more refined aesthetic. The new packs, whilst bright and punchy feature appetising product photography and clear messaging, “Tasty treats made with natural colours and flavours, and enriched with extra vitamins and minerals.”
“Dan & Terry have been an absolute pleasure to work with. From taking the time to really understand our brief and vision, through to execution of the design and collaborating with our printers. We know that balancing a creative brief with strict costings can be a challenge, but the Proper! team certainly delivered the results. We look forward to working with them on many future projects.”
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