In a competitive market filled with similar energy ball products, BeatBites needed a standout branding and packaging strategy that reflected their core values of health, taste, and convenience. Proper Creative Ltd (proper.) collaborated with BeatBites founder Hetty Buchner to revamp the logo, incorporating vibrant colours and fresh ingredient imagery. Digital printing enabled smaller minimum orders, allowing BeatBites to grow sustainably. OPP/Metallised OPP packaging enhanced the design and is recyclable, aligning with Hetty’s sustainable goals. Proper’s efforts helped BeatBites stand out and capture attention, making them a more appealing choice for health-conscious consumers seeking convenient, HFSS compliant and flavourful snacks.