vegan. gluten free. 100% natural energy.
BEAT BITES.
BRANDING
PACKAGING DESIGN
photography
CHALLENGE
There are many similar energy ball products in the market, so how can we ensure that BeatBites stand out and don’t get lost in the crowd!
Firstly the branding and packaging must adhere to their 3 key brand values, which are; HEALTHY – No additives or preservatives, TASTE – A great tasting flavour and satisfying texture to give that moreish bite and CONVENIENCE – the ability to snack on the go.
You can really taste every ingredient in each bite!
RESPONSE
Working closely with Hetty Buchner, founder of BeatBites we redesigned the logo from the ground up! Creating a bold, characterful identity using vibrant colours to denote flavour, along with fresh, crisp ingredient and product imagery. This made for a range of energy balls that would pop off the shelves, virtual or otherwise! (Hopefully into your basket.)
As a startup business it was important for Hetty to grow and invest at a manageable rate, so printing large volumes wasn't an option. Digital printing allowed much smaller minimum orders, especially as all four flavours could make up the MOQ.
The packs themselves were printed on OPP/Metallised OPP which gave a tactile matt finish and allowed us to use the metallic to enhance the design. The great news for BeatBites is that, as of January 2022, this type of packaging can be recycled in the carrier bag recycling stream at large stores! Something Hetty was always striving for from the start.
Watch out for more from BeatBites + proper! in the near future!
RESPONSE
Working closely with Hetty Buchner, founder of Beat Bites we redesigned the logo from the ground up! Creating a bold, characterful identity using vibrant colours to denote flavour, along with fresh, crisp ingredient and product imagery. This made for a range that would pop off the shelves, virtual or otherwise! (Hopefully into your basket.)
As a startup business it was important for Hetty to grow and invest at a manageable rate, so printing large volumes wasn't an option. Digital printing allowed much smaller minimum orders, especially as all four flavours could make up the MOQ.
The packs themselves were printed on OPP/Metallised OPP which gave a tactile matt finish and allowed us to use the metallic to enhance the design. The great news for Beat Bites is that, as of January 2022, this type of packaging can be recycled in the carrier bag recycling stream at large stores! Something Hetty was always striving for from the start.
Watch out for more from Beat Bites/proper! in the near future!
"All the work that we have experienced from Terry has been excellent! We are so pleased with the outcome of our packaging design. Efficient and if we wanted any changes, it wasn’t an issue. We would definitely come back to use proper! again.”
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