Raze, a start-up disrupting the shopping landscape by rewarding reusable bag users with discounts on eco-friendly products, faced hurdles in crafting traceable, high-quality, and budget-friendly paper bags with embedded adverts. Proper Creative Ltd (proper.), a packaging design agency, partnered with Raze to develop a unique bag artwork system using variable data, ensuring consistent ad dimensions and formats, and maintaining exceptional print quality.

This collaboration yielded successful, visually appealing, and trackable paper bags that garnered support from both shoppers and advertisers. Raze aspires to expand its footprint by forging partnerships, introducing platform functionalities, and launching its own range of eco-friendly products. Their innovative advertising approach aims to reduce waste and promote sustainability, positioning Raze as a beacon for positive change.