Reckitt Benckiser Group PLC (RB) and the team behind Proper Creative Ltd (proper.) joined forces to develop personalised Durex™ products for the Asian market. proper. with their expertise in product personalisation, variable artwork generation and digital printing, worked with RB to create customised Durex™ condom packs that gave the customer over 80,000 unique design options. Customers could even add a personal message to their packs along with stunning images created by Chinese artists and designers, that encompassed a plethora of styles, emotions, and occasions from both Chinese and Western calendars.