We decided early on, that colour was going to be a key player in getting the sweets to stand out. These are far from boring products!
After presenting three very different but colourful design routes using 3D models to bring them to life, one route emerged as a clear winner.
Our solution was to use lively colours that reflected the flavour of the sweets, and unique typography for the product titles that played on the character of the spogs (what we Yorkshire folk used to call sweets back in the day). We used these varied typefaces as initials to make individual window shapes. If that's not enough, we also designed some colourful patterns, unique to each flavour running along the seals top and bottom.
The final piece of the puzzle was to cheekily take the Stockley's logo and create a new stamp-like device. This separated it nicely from the variety of titles and provided an anchor of consistency to hold the range together. Job done!