INDIVIDUAL KITKAT® BARS AND PACKAGING
PROJECT SPLASH
PACKAGING DESIGN
VARIABLE DATA
ARTWORK
CHALLENGE
Nestlé was commissioned to supply up to 200,000 KitKat® bars to an upcoming LEC event. They wanted to wow attendees by not only creating individually unique wrapper designs for each 4-finger bar, but also create two entirely new flavours of KitKat® chocolate and make the chocolate itself appear different on each finger.
Creative agency Milk. created an initial range of design concepts, that were whittled down to a chosen route. This worked great for 1-10 unique designs, but needed to be scalable and fully automated for the full 200,000 print run.
SOLUTION
Proper Creative Ltd was approached by the Nestlé NPD team to help find a solution. Nestlé had already developed the new flavours and unique flavour markings on the bars, but they were struggling to agree the design for the unique wrapper designs at scale.
Using our knowledge of variable data artwork and the capabilities of the fantastic team at ProAmpac - Grimsby combined with their HP Indigo digital presses to create dynamic elements that, when combined using HP Smartstream Designer, would create infinite unique designs. We were also able to add personalisation and deliver named bars to a number of VIPs, streamers, and influencers.
The addition of a tactile matte finish and old-school gaming box was a stroke of genius (shout out to Stefan for that) and really finished off the overall product package.
The project was a huge success. The unique wrapper designs were a hit with attendees, and the personalised bars were a great way to show appreciation to VIPs. The matte finish and gaming box gave the product a premium feel, and the overall package was a hit with both Nestlé and the LEC.
Proper! is proud to have worked with Nestlé on this project. We were able to use our expertise in variable data artwork, packaging design and digital printing knowledge to create a truly unique and memorable product. We look forward to the next award-winning collaboration!
SOLUTION
Proper Creative Ltd was approached by the Nestlé NPD team to help find a solution. Nestlé had already developed the new flavours and unique flavour markings on the bars, but they were struggling to agree the design for the unique wrapper designs at scale.
Using our knowledge of variable data artwork and the capabilities of the fantastic team at ProAmpac - Grimsby combined with their HP Indigo digital presses to create dynamic elements that, when combined using HP Smartstream Designer, would create infinite unique designs. We were also able to add personalisation and deliver named bars to a number of VIPs, streamers, and influencers.
The addition of a tactile matte finish and old-school gaming box was a stroke of genius (shout out to Stefan for that) and really finished off the overall product package.
The project was a huge success. The unique wrapper designs were a hit with attendees, and the personalised bars were a great way to show appreciation to VIPs. The matte finish and gaming box gave the product a premium feel, and the overall package was a hit with both Nestlé and the LEC.
Proper! is proud to have worked with Nestlé on this project. We were able to use our expertise in variable data artwork, packaging design and digital printing knowledge to create a truly unique and memorable product. We look forward to the next award-winning collaboration!
"I shopped around and had several discovery calls and face to face proposals with design and branding companies. After voicing our vision for our brand launch the team at Proper kickstarted the project into action with multiple designs to choose from and story boarding. We have used them for several launches as there was a really good synergy between us and them and whatever we voiced they produced.
Proper are definitely experts in their field and I can highly recommend."
ADAM FRANCIS, Whisky Solutions Ltd