AI can fit into the creative industry in a number of ways, such as:

  • Content creation: AI can be used to generate text, images, music, and videos. This can be useful for tasks such as writing scripts, composing music, or creating digital art.
  • Content curation: AI can be used to analyse and curate large amounts of content, such as selecting the best images for an advertisement or recommending the most relevant videos to a user.
  • Automation: AI can be used to automate repetitive tasks, such as colour grading videos or transcribing audio.
  • Personalisation: AI can be used to create personalised content, such as recommending music or movies based on a user’s preferences.
  • Predictive analytics: AI can be used to predict what users will enjoy and respond to, which can be used to inform creative decisions.
  • Assistance: AI can be used to assist human creators, such as providing suggestions for lyrics or melodies, or helping with editing and post-production tasks.